neon signs

Steve Forney’s Vintage Rusted Liquor Sign

March 31, 2015/in americana, Illustration, Illustrator, lettering, neon signs, Photoshop, roadside, signage /by Steve

This is my second piece in the exploration of classic neon signs. Imagine a liquor store that opened up in a 1950s strip mall in a Southern California suburb. The neon letters gradually spell L-I-Q-O-U-R one letter at a time. The sign then blinks three times before going blank and starting the sequence over again. Read more

Steve Forney’s Vintage Roadside Eat Sign

February 26, 2015/in americana, Illustration, Illustrator, lettering, neon signs, Photoshop, roadside, travel /by Steve

Post World War II roadside Americana is a subject that has always caught my attention. Having grown up in Southern California in the 1970s, these signs, many of them neon, were are fixture on the landscape.