Having grown up in southern California in the 60s and 70s, I can still remember the last vestiges of a once thriving citrus industry. Walking to school one could smell the oil-burning smudge pots and hear the whirling propellers that kept the precious fruit from freezing. By the 1980s most of the groves were cleared for houses and strip malls. Somewhere in my subconscious an imprint was made and years later I felt the urge to create a series of labels representing the citrus era. Here I’ll demonstrate how the lettering was created for the label “Mission Brand Oranges.”

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